Thursday, November 21, 2013

The Cow Says "Moo," the Infringer Says "Yo, Adrian"

For those of you who read my post about Starbucks' trademark suit loss to the little Black Bear, and really were hoping to see Starbucks come out on top because, let's face it, that coffee is so scrumptious (hashtag deliciousness), well I've got some good news for you!
Starbucks' 2013 Holiday Season Offering
No, I'm not talking about that cold-weather medicine (hashtag spoonful of sugar) pictured above, I'm talking about some trademark law rebound for Starbucks: a victory over an even smaller foe. This suit came against a single-store coffee shop in Bangkok, "Starbung Coffee." Take your sympathies on the owner, Damrong Maslee, lightly though, because unlike Black Bear's "Charbucks" mark, this one, well, is a no-doubter:
Can you spot the differences? Circle the differences you see in red.
Hint: there are only about 5 on the marks themselves.
Maslee has since changed the name of his shop to Bung's Tears; I'd speculate that this was a slight at Starbuck's causing Maslee all this distress (hence the tears), except that my favorite part makes it pretty difficult to back up that theory. That's because the trademark infringement claims by Starbucks made Maslee somewhat of a local celebrity, "which has apparently been good for business."

Ever seen such a happy loser?